Worcestershire is a very cool and stunning part of the UK its also my home. It's also full of heritage, Sir Edward Elgar, Worcestershire Sauce, the civil war which started in 1642 had it's first full battle at Powick bridge between Malvern and Worcester. There is also the fact that Britain's only privately owned car company is based in the 'shire.
Morgan Cars history is long and renowned among true car enthusiasts, started in 1909 for the first part of the company's life they made three wheeled cars, from racing cars to hill climb even lorries and vans. Then in 1936 the four wheel Morgan debuted and the design has kind of stayed true. The pursuit of quality coach building and engineering is in every corner of this magic place, and the Morgan family still run the company so all of the tradition and heritage continues.
The factory is located off a residential road at the bottom of the hills that overlook Morgan, if you didn't know they were there you would miss it. Think of Willy Wonka's chocolate factory each dreamy building of which there are many, do wondrous and different things. Assembly, paint is done here, chassis building, trim and coach fitment, design every aspect is covered. You walk around kind of amazed that all this is going on right under the noses of unsuspecting passers by.
Then there are cars, cars everywhere Morgan's of every age variety, watching cars squeeze down entry's you know have been factored in within the cars design to help the process. 3 wheel "mogs",classic Morgan Super 8's and the fairly beautiful Aero 8 Supersport slide past all are in some kind of loving restoration or refit.
As you walk round there is an air of assured confidence everyone knows what they are trying to achieve, this place has some of the most talented and skilled people you will ever meet guys who have been there forty plus years or people, like Ben who have been there a mere eight but have the same dedicated manner and skills too match. These are master craftsmen pure and simple, no eurobox mentality here this is something different.
Don't be fooled though this is not an old ageing dinosaur stuck in some rose tinted past, innovation is woven into the DNA of this place you can see it in the modern chassis's being assembled or on the lines of the Aero Coupe. The tech that drives these cars is also very modern BMW 4.7 beasts are fitted to the Morgan Aeros, or 3.7 Ford engines power the classic looking Roadster's then you can have bespoke paints, coach trims. At this point, to the Kanye fans I did think of a "yeezy" inspired colour way on a couple of cars. The level of choice on every model is on Rolls levels any colour or trim can be configured within reason. Once all of those details have been decided it takes about thirty days to finally get your specced Morgan ready to go.
This company that understands the wants and needs of its established and loyal fan base but is also aware that celebrating heritage is gaining new fans and admirers across the globe. I never get bored of seeing one flying past which isn't unusual round here. I had the best time with in a real gem of a place, you could walk it for forty years and still discover things new and cool. I didn't want to leave... I may go back it really is that cool. Check out the images below of a magic place. Thanks to everyone I met for being hospitable and helpful and just generally nice. Check out the images to see more.
Morgan Motor Cars are located at
Morgan Motor Company